Wouldn’t it be great if you could just grow more customers on demand? Well, thanks to the internet and social media platforms like Facebook and Twitter, that’s not just a pipe dream anymore. Social media is the most powerful tool in your marketing arsenal. Let’s talk about what it does well.
Increases brand awareness
One of the best things about social media is how it helps put your message in front of a whole new audience. And getting more eyeballs on your company is going to give you a better shot at getting more business.
Gets people talking
Social media also gives you a platform to engage with your customers and potential customers, so that they post reviews, comments, questions, or answers about you online. That means good news spreads fast – every time someone sees those review stars next to your Facebook page or shares their experience from Twitter, it’s one more person who knows about who you are and what you do. If they – or anyone else reading those posts for that matter – were thinking about hiring you but didn’t know much about how good you are, that’s just one more customer onto the rolls.
Generates leads
The problem is, marketing via social media can be time-consuming and it always feels like you should be doing other stuff. But there’s no law saying you need to do everything on Twitter or Facebook at once; try focusing on one platform for a while rather than splitting your attention between multiple sites. For instance: if your customers and sales prospects all seem to come from LinkedIn, then build out your presence there and set up campaigns that’ll connect with new customers through targeted ads. Remember: it doesn’t really matter what sites you use so long as they are relevant to your brand and business.
Increases return on investment
Need to cut costs? Need to ramp up sales but don’t have the budget for more advertising? Don’t worry, social media is an absolute boon when it comes to both increasing sales and cutting costs. Once you’ve built a good user base in your chosen platform, you can pull in new customers with targeting algorithms that help place your ads where they’ll be seen by people who are looking for what you sell. And then there’s word of mouth. If past customers like your product or service enough, they’ll happily promote it through their own networks – again without spending a dime upfront.
Increases brand loyalty
Social media gives you far more than just access to prospective new customers; also lets the existing ones know you appreciate them. Take the time to create a special offer or discount just for social media followers and give them instructions on how to redeem it in the post itself, such as including a link they can click to sign up. You’ll find people will be more than willing to click that follow button if you reward their loyalty with freebies every now and then.
Provides customer service through social networks
And lastly, keeping customers in the loop is always a smart move – especially when it’s something they want and expect from your business. Social media platforms make it quick and easy for customers to get in touch with questions about products or services, order updates, product recalls… even letting them know where their shipment is at any given moment. Customers who feel like they’re being kept in the loop about their orders and that they can get through to you on social media also tend to stick around longer than customers who don’t.
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